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Canadian Tire buys rights to Hudson’s Bay Company iconic stripes for $30 million

Soon when you walk into your local Canadian Tire, you will see some familiar stripes that you associate with Hudson’s Bay Company.

Canadian Tire announced that it has entered into an agreement to buy the rights to become the owner of the intellectual property of the Hudson’s Bay Company. This includes the HBC Stripes and various company names, logos, designs, coat of arms and brand trademarks.

The purchase price is $30 million.

  • Kelly MacMillan lives in Port Hawkesbury with her husband and son. She has been part of the team at 101.5 The Hawk for more than 25 years, sharing stories from around the region. You can join her weekdays from 10am until 2pm.

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Port Hawkesbury
5:01 am, Apr 12, 2026
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